What's in a business name?

Naming, or branding, your business is an important step in the start-up process. In this article from the March 17, 2008 issue of the Wall Street Journal, Suzanne Barlyn reports on issues to consider when selecting a unique name. And don't forget to include researching the legal issues involved in the naming process. Inc.com summarizes what you need to know.

Skokie innovator's new web application creates virtual call centers

Answering the call

Skokie telecom hopes to create a buzz with phone solutions
July 29, 2008

BY SANDRA GUY sguy@suntimes.com

Skokie tech innovator Ifbyphone is giving marketers and small businesses a fast, cheap, Web-based way to set up a virtual call center in the form of an application to be unveiled at the digital Ad:tech conference in Chicago next week.

Trader Joe's coming to Evanston?

Grocer may be in store for Evanston downtown

By Brian Cox Special to the Chicago Tribune
10:08 PM CDT, July 28, 2008

Evanston aldermen have begun to open the door for a Trader Joe's grocery store to set up shop...

Metered parking may be extended

Panel eyes limited 4-hour parking

July 24,
By BOB SEIDENBERG
bseidenberg@pioneerlocal.com
The city is exploring whether to extend metered parking to four hours in some areas in response to long-voiced concerns from restaurant patrons and others about the current two-hour limits...

New books at EPL

Check out some of the new titles at the Evanston Public Library:

Web marketing for small businesses : 7 steps to explosive business growth, Diamond, Stephanie. Sourcebooks, Inc., c2008.

The complete guide to working for yourself : everything the self-employed need to know about taxes, recordkeeping, and other laws, Williams, Beth. Atlantic Publishing Group, c2008.