New titles at Evanston Public Library

Check out these new titles to jumpstart the creative process where you work:

Brainsteering: A Better Approach to Breakthrough Ideas, by Kevin Coyne, c2011. (650.1 Coyne.K)  The concept underlying "brainsteering" is to encourage users to focus, to look into an idea deeply rather than ricocheting around it, brainstorming-style. 

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, by Josh Linkner, c2011.  (650.1 Linkn.J)  A 5-part process that will transform your organization or your career into a non-stop creativity juggernaut.  It shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, by Peter Guber, c2011. (658.45 Grube.P)  "Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling-about yourself or your product-can be the ultimate tool to get the meeting, engage the listener, and close the deal." (PW)

Ten Steps Ahead: What Separates Successful Business Visionaries from the Rest of Us, by Erik Calonius, c2011. (658.409 Calon.E)  Drawing on recent insights from neuroscience about the roles that intuition, emotional intelligence, and courage can play, Calonius reveals what makes visionaries tick and how they develop and use their extraordinary powers.

Invest Evanston to provide low-interest loans

Lending for Evanston and Northwestern Development, (LEND), is a non-profit student group at Northwestern University that is applying the principles of microfinance to help alleviate poverty within the Evanston community. On Monday, they launched a campaign, Invest Evanston, which will allow the group to use those same principles to finance entrepreneurs in the Evanston community. Donations from Northwestern students will be used to fund these low-interest loans for small business owners.  In the next two weeks, Invest Evanston hopes to raise at least $5,000, according to co-founder Sahil Mehta, a McCormick junior.  The full story can be found in North by Northwestern.  LEND is part of the Kellog Venture Community, 2169 Campus Drive Evanston IL 60201-2927; Phone: 866.867.3820, Email: info@kelloggventurecommunity.com