Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably. Russo, Michael V. Stanford Business Books, c2010. [658.408 Russo.M]
Your idea, inc. : 12 steps to building a million-dollar business--starting today! Abrams, Sandy. Avon, Mass. : Adams Media, c2010. "Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea-and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly-and wrote the book herself. " (Publishers Weekly)
Selling in tough times : secrets to selling when no one is buying, Hopkins, Tom. New York : Business Plus, c2010. "Hopkins...encourages readers to step back and reevaluate their positions in the economy, and to make a plan for when the climate improves...Part self-help book, part motivational guide, this book provides valuable advice for selling professionals struggling in the current economy as well anyone hoping to emerge from the recession primed for growth." (Publishers Weekly)
The next evolution of marketing : connect with your customers by marketing with meaning, Gilbreath, Bob. New York : McGraw-Hill, c2010. "With solid credentials supporting him (as chief marketing strategist at Bridge Worldwide, a large advertising agency), Gilbreath lays out his ideas about a marketing strategy he calls meaningful marketing. He defines meaningful marketing as the marketing itself adding value to peoples' lives. Insisting that traditional marketing is now out-of-date...he is a great proponent of marketing that offers consumers actual things to put to practical use..." (Booklist) 
Rubies in the orchard : how to uncover the hidden gems in your business, Resnick, Lynda. New York : Doubleday, c2009. " In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Fiji Water, Teleflora, the Franklin Mint and Pom Wonderful, the wildly successful pomegranate juice." (Publishers Weekly) 
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 The Wall Street journal complete small business guidebook, DeBaise, Colleen. Three Rivers Press, c. 2009. a practical guide for turning your entrepreneurial dreams into a successful company, from America's most trusted source of financial advice. It answers would-be business owners' biggest question-how do I fund my venture?-then explains the mechanics of building, running and growing a profitable business.  Life coach Slim shows readers how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. Hating your job intensely, she writes, is not a business plan. What's here is: the nitty-gritty of getting a business off the ground, legal considerations, making the best use of social networking sites, the components of a business model, organized creative brainstorming, financial advice, shopping for self-paid insurance and benefits, and helpful anecdotes of real-life entrepreneurship. |
