Monday, April 26, 2010

Is Green the New Black for Your Bottom Line?



As we have become more environmentally aware, many business owners are wondering how they can be more green, without adding red ink to their balance sheets.  The Small Business Administration has a Green Business Guide that provides information about resources to help small businesses expand their businesses while saving energy costs.  The Greening Advisor of the Natural Resources Defense Council provides advice for that can help any commercial business or organization to reduce its environmental impacts.

Also, the Evanston Public Library has a number of books that address this issue.  Here are just a few to get you started:
Greening your small business : how to improve your bottom line, grow your brand, satisfy your customers--and save the planet, Kaplan, Jennifer, c2009.  Jennifer Kaplan founded Greenhance LLC, a business consultancy dedicated to providing marketing and communications strategies to small businesses going green. 


The complete idiot's guide to greening your business, Riley, Trish, c2009. This entry in the "Idiot's" series provides the most up-to-date, concrete, and practical steps for readers to follow "to get rich by going green."
Green recovery : get lean, get smart, and emerge from the downturn on top, Winston, Andrew S., c2009.  Includes case studies of companies that have gone green, and explores how going green can aid economic recovery.


Green your work : boost your bottom line while reducing your carbon footprint, Carlson, Kim, c2009.  This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient.






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