Customer Feedback

Getting customer feedback is an important part of running a business.  But where to start??  Caron Beesley, of the Small Business Administration, has a few suggestions for the best way to get feedback in her post, "Going Beyond the Transaction – 5 Tips for Getting Customer Feedback Online."  She includes reasons to use social networking tools, online surveys and online polls.  Carol Tice, of Entrepreneur Magazine, builds on Ms. Beesley's suggestions, and adds a few of her own, in "Seven Simple Tips to Get Honest Customer Feedback." 

You may also pick up some tips from books on consumer satisfaction that we have here at the library.  Three to try:  Users, Not Customers, by Aaron Shapiro, c2011; Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, by Pete Blackshaw, c2008; and Satisfaction, by Chris Denove, c2006