Online Marketing Fundamentals
with Lorrie Thomas Ross
In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing. Topics include:- Defining the target market
- Setting clear goals and success metrics
- Working with web analytics software
- Building a site map
- ...and more
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