Online Marketing Fundamentals
with Lorrie Thomas Ross
In
Online Marketing Fundamentals, Lorrie Thomas Ross
introduces web marketers, web designers, business owners, and executives
to the world of online marketing. The course takes a look at the basis
of any online marketing effort—a business's web site—and reviews how the
different components of the site can support the business's goals, from
SEO and SEM to social media, online PR, and content marketing.
Topics include:
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Defining the target market
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Setting clear goals and success metrics
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Working with web analytics software
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Building a site map
- ...and more
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