Wednesday, July 22, 2009

Advertising Your Small Business Online

The New York Times has a "Self-Service Advertising" feature aimed at small businesses. According to NYT, "If your online advertising budget is less than $10,000 per campaign, Self-Service Advertising from NYTimes.com is right for you."

This self-service advertising feature offers a "complete on-demand banner advertising solution" on the NYT website. You can select and customize one of the ad templates they supply, or upload your own--and then choose to target that ad geographically.

The Chicago Tribune and the Chicago Sun-Times also have options for advertising online. From the Trib's Advertiser E-Services page, you can choose to run your ads in the print and online editions of the full paper, the Redeye, or the TribLocal.

For the Sun-Times News Group's site, STNG Online Advertising, you can target your ads to run not just in the Sun-Times, but also in any of the local papers that STNG owns, including The Evanston Review.

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